Adding Insight
Daniel Ford is a seasoned professional with extensive experience in digital analytics and strategy. As the founder of Adding Insight since June 2015, Daniel has been instrumental in providing technical solutions like Google Analytics and Data Studio, while also engaging in strategic forecasting and A/B testing to enhance online business growth. A member of the Executive Board for the Digital Analyst programme at Medieinstitutet since its inception in March 2014, Daniel actively contributes to curriculum development for digital analysts. Prior roles include serving as a web analyst at Dustin, where Daniel played a key role in establishing an in-house digital marketing team, and as Head of Analytics & Strategy at Artefact, focusing on digital analytics and conversion strategies. Daniel's career began as a web developer at Innovate IT, where website and backend systems were developed for various marketing purposes.
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Adding Insight
Adding Insight offers web analysis, conversion optimization, and data visualization services. Their web analysis, or digital analysis, provides insights including traffic analysis services. Their web analysis, or digital analysis, provides insights including traffic analysis on a website or app, analyze incoming traffic from each channel,attribution, and connecting web data with business data. The conversion optimization process likes analysis of existing data collection, building a test plan, carrying out tests. The data visualization provides market reports, b2b sales, and website summarization.