Daniel Ford

Daniel Ford is a seasoned professional with extensive experience in digital analytics and strategy. As the founder of Adding Insight since June 2015, Daniel has been instrumental in providing technical solutions like Google Analytics and Data Studio, while also engaging in strategic forecasting and A/B testing to enhance online business growth. A member of the Executive Board for the Digital Analyst programme at Medieinstitutet since its inception in March 2014, Daniel actively contributes to curriculum development for digital analysts. Prior roles include serving as a web analyst at Dustin, where Daniel played a key role in establishing an in-house digital marketing team, and as Head of Analytics & Strategy at Artefact, focusing on digital analytics and conversion strategies. Daniel's career began as a web developer at Innovate IT, where website and backend systems were developed for various marketing purposes.