addiscovery.ai is the EU-native operating layer for agentic advertising. We connect European publishers to AI buying agents, built on the AdContext Protocol — the emerging standard for autonomous media buying.

The buying side of advertising has already changed. AI agents plan campaigns, query inventory, and execute buys without human intervention. The EU supply side has no infrastructure to respond. That is the gap we exist to close.

We built a proprietary MCP server that sits between European publishers and the agentic advertising stack. Publishers connect once. Every AdCP-compatible buying agent in the ecosystem can then reach their inventory through a single, compliant interface — with GDPR consent enforced at the handshake, not bolted on afterward, and EU AI Act audit logging built in from the start.

What sets us apart from US-native alternatives is not a feature — it is the architecture. The EU regulatory complexity that is a cost to American platforms is, for us, the product. GDPR at the protocol level, EU AI Act audit logging, IAB TCF passthrough, data residency in Europe: these are not additions. They are the foundation.

We are a Builder-tier member of AgenticAdvertising.org, active in the Governance Protocols, Signals & Measurement, and Campaign Lifecycle working groups — where the EU compliance requirements for the AdContext Protocol are being written.

We are opening a cohort of ten publishers for early access ahead of the EU AI Act enforcement date in August 2026.

Join the waitlist at addiscovery.ai

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