Founded by two lifelong endurance athletes and veterans of the sports nutrition industry, Eric Zaltas and Matt Schuster, ADDRA Labs was created to address a glaring opportunity in the sports nutrition market: Leverage the latest in sports nutrition science in great-tasting sports foods for athletes. While most companies focus on parity and me-too products, ADDRA Labs’ mission is to challenge the status quo and only craft sports foods and supplements for athletes with real innovative difference. 

Our first product launch pursues a novel approach to an underserved area of endurance sports nutrition...Protein – for muscle recovery, repair and remodeling. Leveraging new research on amino acid composition and optimization, ADDRA Labs created a protein bar designed specifically for the endurance athlete. By boosting the level of the key Branched Chain Amino Acid (BCAA), leucine, ADDRA's High Performance Protein Bars pack the muscle recovery punch of a much bigger protein bar yet in compact, convenient and great-tasting format. This means a protein bar that works harder, just like our athletes. 

Check out the full line-up of products at addralabs.com

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