Caleb Walker

Caleb Walker is a seasoned marketing professional currently serving as the Director of Digital Strategy at (add)ventures since January 2024, where responsibilities include connecting brand, creative, content, and media strategies while uncovering insights for vision and roadmap development. Previously, Caleb held positions such as Director of Performance Marketing at Woof, focusing on cross-channel paid media efforts, and Digital Communications Manager at Grifols, where holistic digital media campaigns were developed to boost brand presence and donor recruitment. Past experience includes strategic roles at Backbone Media, Elevation, and NOLS, with a solid foundation in social media management and inbound marketing strategies. Caleb holds a Bachelor’s Degree in Marketing with a concentration in Brand & Product Management from Virginia Commonwealth University and has studied abroad at Luleå University of Technology.