Katherine M.

Katherine M. is a seasoned Market Research Strategist with a robust background in socio-cultural analysis and market insights. They began their career as a Cultural Research Analyst at SAIC from 2006 to 2010 and transitioned to a Socio-Cultural Analyst role at Booz Allen Hamilton from 2010 to 2013. They subsequently held several leadership positions, including Manager of Survey Research at 300Brand and Content Director at Hanover Research, before becoming Senior Director of Market Research at Penn Schoen Berland from 2016 to 2021. Currently, Katherine serves as Senior Director at Adelphi Research, and most recently, they held the position of Group Leader for the Mixed Method Research Team at Kelton Global: Now Material from 2023 to 2024. Katherine holds a B.A. from Penn State University and an MSc from The University of Edinburgh.