Louise Heron is the Managing Director of Market Access and HEOR at Adelphi Values PROVE, where they lead insight and value demonstration projects to optimize market access for new products and treatments. With extensive experience in preparing strategic communication documents and conducting comprehensive literature reviews, Louise provides strategic guidance on health economics and reimbursement strategies for clients. Their career includes roles as Senior Director and Deputy MD at Adelphi Values, as well as positions at Mapi Values and the Adelphi Group, where they developed expertise in market access across various therapy areas. Louise holds a Master’s degree in Natural Sciences (Pharmacology) from the University of Cambridge.
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