Adentro
Benjamin Matlin serves as the Chief Executive Officer at Adentro since November 2022, focusing on equipping physical stores with tools and transparency akin to those utilized by e-commerce marketers to enhance sales and attribution. Additionally, since December 2021, Benjamin Matlin has held the position of Chief Revenue Officer and Operating Partner at Atomic, where responsibilities include leading commercial strategy and partnerships across the portfolio. Prior experience includes roles as SVP of Revenue at Teads.tv from September 2013 to February 2022, Director of Sales at Digital Broadcasting Group from October 2009 to August 2013, and Fund Derivatives Specialist at KBC Financial Products from November 2007 to May 2009. Benjamin Matlin graduated with a Bachelor of Business Administration in Marketing and Finance from The George Washington University.
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Adentro
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Adentro helps businesses build real relationships that have real impact, which is a difficult challenge for offline businesses. Fact is, while the online world can provide an amazing volume of data about customer demographics and behavior, over 90% of all purchases still happen in brick-and-mortar businesses.