Anthony Ballay is currently the Digital Domain Leader for Customer & Commerce at ADEO, overseeing the digital strategy and performance in Greece and Cyprus. Anthony has extensive experience in product management, having previously served as Ecommerce Product Manager and Ecommerce B2C Product Manager for leading companies like Nestlé Nespresso and ADEO. With a Master of Science in Marketing Data & E-commerce from SKEMA Business School, Anthony has developed a strong expertise in e-commerce strategies, user experience, and digital marketing. Earlier roles included Chef de Projet E-commerce at Oxygem and Chef de Projet Innovation at Crédit Mutuel Nord Europe.
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