François Dedicker

François Dedicker is currently the Group Performance Director at ADEO, leveraging over 15 years of experience in top line optimization across various strategic areas including sales effectiveness and marketing personalization. Prior to this role, François held positions at REXEL FRANCE, including Head of Marketing Transformation and Strategy Director. François's career also includes significant experience at Oliver Wyman and The Boston Consulting Group, focusing on sales development, pricing strategy, and advanced analytics. They hold dual Master's degrees in Structural Engineering and Mechanical Engineering from École des Ponts ParisTech and Ecole Polytechnique, respectively.