Laurent Loirs is an experienced data analyst currently working at ADEO since December 2021, focusing on calculating the carbon footprint of the company and its various business units. Prior experience includes a role at ATECNA as a data analyst for Leroy Merlin, where Laurent designed and monitored AB tests alongside UX designers using Optimizely. Previous positions include working as a web analyst at La Redoute, implementing Adobe Analytics and conducting data analysis, and serving as a project manager at CONEXANCE MD, overseeing e-CRM solutions and display advertising campaigns. Laurent began a career as a traffic manager at Insitaction, managing traffic for various e-commerce platforms and implementing SEO optimizations. Educational qualifications include a Master 1 in Communication from ISTC and a Master 2 in Marketing & Communication from EFFICOM Lille.
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