Michel Bertrou

Michel Bertrou is a Senior Business Developer with extensive experience in product strategy and international negotiation. They began their career as a V.I.E in Dubai at UBIFRANCE, providing advisory services for French companies exporting to the United Arab Emirates. Following roles at BP France, including Commercial Engineer and Sales Manager, Michel advanced to positions such as Category Manager Europe at Kesa Electricals and Product Director at Leroy Merlin. Currently, Michel serves as the Private Label Development Director in the Tools Department at ADEO, focusing on product development and marketing strategies in multiple sectors. Michel holds a degree in Marketing and International Commerce from NEOMA Business School.