Samir B. is an expert in Activation CRM, specializing in Adobe Campaign, Skeepers, BigQuery, and Looker. Currently serving as an Expert Métier and Product Owner for Adobe Campaign at ADEO since 2024, Samir previously held key roles including Chef de projet Audiences et Ciblage at Leroy Merlin and Consultant Confirmé at EPSILON France. Samir's earlier experience includes positions in recruitment, communication, and commercial consultancy at various organizations, including Groupe Partnaire and Mairie de Lannoy. Samir holds multiple degrees in business and communication, including a Master 2 in Innovation and Technology Management from the Sorbonne.
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