Will Pearl

Will Pearl is a marketing and loyalty thought leader with extensive expertise in CRM, analytics, and digital strategies across EMEA, North America, and Asia. Currently serving as Head of Loyalty & CRM at B&Q and Division Vice President of Marketing Channels, Technology & Analytics at Hudson's Bay Company, Will is recognized for their authentic leadership style and ability to foster relationships with professionals at all levels. Previously, Will held significant roles at Aimia Inc, Air Canada, and Tesco, where they built advanced analytics strategies and led high-performing teams to drive business objectives. They have also provided advisory services to Adeptmind and GLG, leveraging their deep knowledge in marketing technology and analytics.