Aderize
Adrian D'Souza is a seasoned executive with extensive experience in digital media, operations, and customer experience. Currently serving as the Chief Executive Officer at Aderize since January 2023, Adrian D'Souza focuses on innovative, carbon-neutral technology and consumer privacy. Previously, as Chief Operating Officer at LotLinx, Inc., from October 2021 to January 2023, Adrian D'Souza played a pivotal role in scaling the business during a period of rapid growth, overseeing various commercial and operational functions. Other notable positions include Chief Customer Officer at Integral Ad Science, where Adrian D'Souza contributed to a successful exit event, and multiple leadership roles at industry giants such as Google and Quantcast, driving initiatives in operations, ad technology, and customer engagement. Adrian D'Souza holds an MBA from Virginia Tech and a Bachelor's degree in Mechanical Engineering from Savitribai Phule Pune University.
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Aderize
Digital Creative is a vast subject with many options and technical solutions to take into account. Buying media has become much easier through Ai, however, creating quality designs and interactivity that drives performance still involves considerable planning, organizing and time. The alternative is to settle for creative that is automated, or less engaging, but doing so drastically reduces the performance of the media bought. Here at Aderize our team produces custom animated/interactive HTML5 ads that include embedded video and complex reporting, plus we enhance brand videos to achieve better digital performance. Our approaches are highly likely to increase the performance and memorability of your campaigns while presenting your brand or product in a better, more professional way. What’s more our production times are very efficient with change rounds and final delivery optimized to meet today's demands. For each project we take the time to understand the goals and hopes of the campaign, we then recommend the formats we expect to perform the best for your specific needs. We have over 40 formats we regularly use plus our custom team can supply custom interactive or animated ads. Although we can work alone, we often partner with design agencies and in-house design teams, adding the technical execution to their creative mastery.