Annabelle Dudman serves as SVP Commercial Excellence at Adform since March 2023. Previously, Annabelle was VP, Global Head of Sales Planning at PlayStation (2019-2022), overseeing sales planning for a $10bn+ division with a team of 25. At Spotify (2013-2019), Annabelle held multiple director positions, managing EU Client Services and Global Revenue Operations during a rapid growth phase, contributing to 100%+ YoY growth. Annabelle's early career includes significant roles at Microsoft (1994-2013) across various finance and sales operations positions, driving revenue and process improvements. Annabelle began professional training as an Auditor at Ernst & Young (1989-1993) and holds a BA (Hons) in Accounting & Finance from Lancaster University.
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