Adgager is a next-generation research ecosystem redefined by technology. We go beyond traditional methodologies by offering real-time insights, user-verified feedback, and agile data solutions to brands.

At the core of Adgager is our strong and validated community of Gagers—real users who actively engage in ideation, testing, and feedback, creating a genuine bridge between consumers and brands.

Adgager operates through three core products:

🔹 Adgager Platform:
A consumer-centric research engine designed to capture deep insights through a multi-layered structure that addresses the full spectrum of brand research needs.

🔹 AdQ:
An AI-powered ad scoring system that evaluates campaign performance through 13 key metrics based on real user feedback. AdQ enables brands to truly measure advertising impact.

🔹 AdTeams:
Closed-loop brand communities built for co-creation, product trials, user-generated content, and emotional connection. AdTeams serve as real-world insight labs that drive loyalty and engagement.

Adgager moves with meaning, not just data; delivers impact, not just speed; and creates sustainable strategies, not one-off fixes.
With headquarters in Istanbul and a global perspective, we’re reshaping how brands connect with their audiences.

Adgager — Future of Human Insights

Adgager

Umut Vural

This department guides the strategic direction and overall vision of the organization.

Adgager

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Teams

Executive Leadership

Offices