Airida Kirschner is the Director of Category Europe at adidas, a role they have held since 2019. Previously, Airida served in various positions at adidas Group from 2015 to 2016, including Assistant Manager Concept to Consumer. They possess a Bachelor's degree in Economics from Klaipedos Universitetas and have earned two Master's degrees in International Marketing and Management from Copenhagen Business School and an MBA from Portland State University. Airida has demonstrated expertise in merchandising and market management, particularly in enhancing brand performance across European markets.
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