Alejandro M. is a skilled Sports Marketing Specialist with a background in Business Administration, possessing a degree from the Universidad San Ignacio de Loyola and a Master's degree in Sports Management from the Johan Cruyff Institute. They held various key positions, including a Commercial Executive role at ESPN and Marketing and Commercial Manager roles at several prominent football clubs, such as Club Alianza Lima and Club Atlético Nacional. Currently, Alejandro serves as the Senior Sports Marketing Manager at adidas. Their expertise includes brand development, sponsorship strategy, and enhancing fan experiences in sports.
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