Alejandro Vela

Alejandro Vela is currently the Sr. Manager of Sales Development at adidas. They previously held various roles including Key Account Manager at Red Bull, where they managed the business across South, Center, and East Peru, and Brand Manager at Hero Brands SAC, where they led the online channel implementation. Alejandro also served as a Product Manager at Ripley Perú, focusing on inventory management and budget processes, and as Jefe de categoría at Grupo Marathon, managing the football category and team sports business. They began their career as a Consultor Logístico at LogFire, implementing Warehouse Management Systems for several notable clients. Alejandro earned a Bachelor's degree in Industrial Engineering from Universidad de Lima.