Alex Hancock is a passionate and purpose-driven senior executive with extensive experience in retail planning and merchandise management. They have led teams at notable companies such as adidas, where they currently serve as the Head of Planning & Allocation for North America DTC, and previously as Director of Retail Planning at Hard Rock International. Alex's expertise encompasses strategic assortment planning, omni-channel strategy development, and budget management, contributing to significant sales growth across various sectors. They hold a Bachelor's of Science in Textile Science, Retail Merchandising, and Product Development from Florida State University.
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