Alexander Nikol

Alexander Nikol is a seasoned professional in the outdoor industry, currently serving as the Senior Director Go To Market for Global Brands at adidas. Having began their career with several internships at prominent companies including Salomon and adidas-Salomon, they gained extensive experience in product management and merchandising. Alexander held various roles at Reusch International GmbH and contributed as a Business Development Consultant at Holland Consulting. They earned a Diplom Sportlehrer with a focus on Sport Management from Sportwissenschaftliche Fakultät.