Alexandra Barthel is currently a Senior Manager Go-To-Market Football at adidas, focusing on footwear. They previously held positions such as Senior Product Line Manager and Product Line Manager at PUMA Group from 2020 to 2022. Alexandra gained early experience as a Brand Intern Marketing at Brand Trust GmbH and as a project assistant at cip marketing GmbH in 2017. They earned a Master of Science in Marketing & Sales from Friedrich-Alexander-Universität Erlangen-Nürnberg in 2022 and a Bachelor of Arts in Applied Media and Sports Management from Campus M21.
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