Andreas Auer is a Global Senior Product Manager for BU Football Apparel (Licensed) at adidas. Previously, Auer served as Category Director at adidas, managing a team of product managers and leading global product marketing for major football clubs. Auer's earlier experience includes roles as a Product Line Manager at Puma and Purchasing Manager at Sport-Scheck, where they developed product strategies and managed product lines for various sports categories. Auer holds a Bachelor of Science degree and has demonstrated expertise in creating commercial concepts and analyzing seasonal KPIs for licensed football assets.
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