Andreas Thiel

Andreas Thiel has extensive experience in marketing and consumer engagement across various industries. Currently serving as Global Senior Manager Consumer Engagement at adidas since April 2022, Andreas develops and executes strategies for retail activations and CRM. Previous roles include Nordic Retail Activation Manager at Dyson Nordics, where Andreas was responsible for retail activation strategies, and Account Director at Brand Experience Scandinavia, focusing on client relationships and project management. Other significant positions include Marketing Manager for Media Markt in Stockholm, managing local marketing activities, and various roles at LG Electronics Nordic, encompassing digital marketing and trade marketing. Andreas holds a Bachelor's degree in Business Economics and a Bachelor's in Graphical Design and Marketing from Stockholm University, along with advanced certificates in Content Marketing and Personal Leadership from Berghs School of Communication and IHM Business School, respectively.