Anthony Abernathy

Anthony Abernathy serves as the Sr. Director of Brand Communications for the Originals and Basketball divisions at adidas since May 2023, leading the North America communications team. Previously, Anthony held significant roles including External Advisor at the University of Michigan - School of Information, and VP of Team Communications and Brand Strategy for the Cleveland Cavaliers from October 2021 to August 2023. Notable experience at Nike includes serving as Sr. Brand Director for Global Men's Performance Basketball and Sr. Brand Marketing Director for Nike Basketball, both focusing on strategic marketing and brand innovation. Anthony's career also includes leadership positions at Super Heroic and QVC, alongside an academic background in Human-Computer Interaction and Computer Information Systems from the University of Michigan and Florida Agricultural and Mechanical University, respectively.