Barbara Birke is a sports scientist, board certified nutritionist, and mindset coach specializing in empowering individuals, particularly women over 40, to adopt healthy habits. They serve as the holistic lead for adidas Runners, focusing on mindset, nutrition, movement, recovery, and gear. Barbara has held various roles, including nutrition and marketing consultant for Riverside Natural Foods and Pathway Genomics, and is the owner of Optimum You, a consultancy aimed at enhancing productivity and well-being. They host the podcast "Hallo Wechseljahre!" which provides guidance for women navigating life's transitions through nutrition, movement, and self-care. Barbara holds an MS in Sports Science and has pursued additional education in marketing and holistic nutrition.
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