Barry Moore is a seasoned marketing professional currently serving as the VP Global Marketing Strategy at adidas, where they lead the creation of the brand's marketing framework. Previously, they held the position of VP Global Key Cities at adidas, spearheading initiatives to enhance net sales, market share, and brand health in 12 key global cities. A graduate of Northumbria University with a degree in European Sport Management, Barry has been recognized as a Marketing Week Top 100 Marketer and is a member of the Campaign Magazine Power 100 Hall of Fame.
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