Benedicta Citro

Benedicta Citro currently serves as Marketplace Manager at adidas, focusing on driving profitable and sustainable growth in the Italian market through a consumer-centric strategy. Prior to this role, Benedicta held various positions at SWAROVSKI, including Market Manager - Trade Marketing Southeast Asia, where the development and execution of marketing and communications programs across Southeast Asia were key responsibilities. This role involved extensive market research to identify new business partners, resulting in significant revenue growth. Additional experience includes leading market research as Trade Marketing Manager for South East Asia, Australia, and New Zealand, and specializing in global business development and project management with a data-driven approach. Benedicta holds an Executive Master of Luxury Management from SDA Bocconi and multiple degrees in fashion and classical studies.