Benjamin Niu is a seasoned Senior Sales Manager at adidas with extensive experience in the sporting goods industry. They have demonstrated a strong history in sales management, marketing strategy, and retail, having previously excelled in roles such as Manager Sales and Assistant Manager at adidas from 2015 to 2018. Benjamin also served as Senior Manager at Pinduoduo from 2022 to 2025 and held senior positions at 好孩子集团 between 2018 and 2019. They earned a Bachelor's degree in International Investment from 上海理工大学 and a Master's degree in Management from 复旦大学.
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