Bernd Volcic is a Senior Director of Business Unit Sportswear & Training at adidas, overseeing operations across 127 countries in Emerging Markets. With a background as a professional athlete and team captain, Bernd brings unique leadership skills to their roles in strategy development, channel management, and merchandising. Previously, Bernd held key positions at companies like Majid Al Futtaim and adidas, leading various marketing and merchandising initiatives. They earned an MBA from SDA Bocconi and are currently focused on Digital Business Transformation and Artificial Intelligence. Residing in Dubai, Bernd continues to drive growth in the sportswear industry.
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