Bertram Lemmert is a Madrid-based strategic marketeer with 20 years of experience in sports marketing, currently serving as the Global Sports Marketing Senior Manager for Real Madrid at adidas. Having previously held roles in various organizations, including a Senior Consultant at akzio! GmbH and Head of Event Marketing at FC Gelsenkirchen-Schalke 04 e.V., Bertram has developed expertise in sponsorship strategy and business development. With a creative and organized mindset, Bertram aims to further innovate within the football and basketball industries. Bertram holds multiple degrees, including a Diplom in Sportökonomie from the University of Bayreuth and a Master's in Digital Marketing from IE Business School.
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