Bethany P. is a seasoned professional with over 13 years of experience in culture marketing and partnerships, currently serving as the Global Senior Manager of Trend Marketing at adidas. Throughout their career, Bethany has successfully led global campaigns, managed high-impact talent, and shaped brand narratives in various areas including fashion, music, art, and streetwear. Prior to adidas, they held roles at Urban Outfitters, Pacific Sunwear, and The Cobrashop, contributing to their expertise in brand building and strategic collaborations. Bethany holds a Bachelor’s Degree in Art with a focus on Fashion/Apparel Design from California State University-Los Angeles and an Associate's Degree in Fashion Merchandising from Saddleback College.
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