Brian Hoying is currently the Director of Footwear Materials Sustainability Innovation at adidas, where they lead a team focused on developing sustainable and performance materials for footwear. Prior to this role, they held various positions at adidas, including Senior Development Engineer and Senior Manager Technology Innovation, where they contributed to advancements in technical textiles and midsole cushioning technologies. Earlier in their career, Brian worked as a Product Manager and Category Manager at Rawlings Sporting Goods, managing the development of protective equipment for baseball, softball, and American football. Brian holds a Master of Science and a Bachelor of Science in Mechanical Engineering from Purdue University and the Massachusetts Institute of Technology, respectively.
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