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Carina Lichte

Senior Manager Change Management

Carina Lichte has a diverse professional background in communications and change management, with experience spanning various organizations. Beginning with a role in Healthcare Communications at Ketchum Germany from October 2013 to February 2015, Carina progressed to positions at the Otto Group and Universität Leipzig as a Graduate Assistant under Prof. Dr. in Strategic Communication from May 2017 to February 2018. Subsequent experience includes working in change management and organizational effectiveness at adidas, starting as a Senior Manager in Organizational Effectiveness from March 2022 to January 2025, and transitioning to Senior Manager Change Management in November 2024. Prior to adidas, Carina was involved in strategy and consulting focusing on change management and communications at Accenture from June 2019 to February 2022. Educational credentials include a Master of Arts in Communication Management from Universität Leipzig (2016-2019), studies in International Development and Cooperation at Sapienza Università di Roma (2015-2016), and a Bachelor of Arts in Communication Science and Psychology from Ludwig-Maximilians-Universität München (2012-2016).

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