Casper Eimers

Casper Eimers is currently the Director of Digital Analytics at adidas, where they lead a cross-functional insights team and drive strategic initiatives that contribute to significant revenue increases. Previously, they served as a Marketing Intelligence Consultant at Databay and an Insights Analyst in E-Commerce at JACOBS DOUWE EGBERTS, where they empowered teams through data-driven decision-making. Casper holds multiple degrees from the Universiteit van Amsterdam, including a Master of Science in Behavioural Economics and Game Theory, demonstrating a strong foundation in econometrics and analytics.