Cheryl Xu is a seasoned merchandising expert with over 18 years of experience, currently serving as the Senior Director of eCom Buying at adidas. They specialize in product range planning, merchandising, and strategic project management, demonstrating a robust ability to lead teams and drive results. Previously, Cheryl held key positions at VF Corporation, Puma, and Nike, focusing on enhancing retail performance and consumer engagement. Cheryl earned a Bachelor's degree in Fashion Merchandising from LIM College, graduating with a noteworthy GPA of 3.87.
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