Chris K.

Chris K. is the Global Director of Digital Products, Accounts, Acquisition & Activations at adidas since April 2016, leading a talented global team in developing impactful digital products for billions of consumers, merging a passion for technology and sports. Additionally, Chris co-hosts Elon's Backlog, a podcast focused on solving product problems. Previously, Chris served as COO at Appsitude and co-founded my247 (247Network Pty Ltd), a leading digital marketing producer for the hospitality industry in Australia, recognized as a Top30 entrepreneur under 30 for two consecutive years. Chris has been featured in various media outlets, participated in major conferences, and established national sales offices across Australia while bootstrapping a scalable business that resulted in a successful exit. Educational credentials include pursuing an altMBA and holding a Master of Technology in eCommerce from Queensland University of Technology, along with a Bachelor of Technology in Computer Science from The University of Salford.