Chris Mitchell is a seasoned executive in the sports and lifestyle industry, currently serving as the Global Senior Vice President GTM for adidas Originals, Basketball, and Partnership since January 2017. With a strong background in commercial and brand objectives, Chris has held various leadership roles at adidas, including Vice President for BU Originals Basketball & Partnerships in Europe and Senior Director for Global Merchandising in Hype Partnerships, where Chris managed high-profile brand initiatives like Gucci and Balenciaga. Earlier experience includes significant sales management roles at both adidas and TaylorMade-adidas Golf Company, with a focus on driving sustainable market share growth and strategic account management. Chris holds a Bachelor's Degree in Sports Technology from Loughborough University.
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