Chris Prothro is a New York-based brand strategist specializing in sneakers, streetwear, and music. Currently serving as Senior Manager of Culture Marketing at adidas, Chris leads music collaborations for adidas Originals, Basketball, and Partnerships, employing a thoughtful approach to execution. Previously, Chris held various roles in content marketing and customer service at Billionaire Boys Club & Ice Cream LLC, and worked in brand marketing at Timberland. Chris is an alum of Rutgers University, where they earned a Master's degree in Business of Fashion and a Bachelor's degree in Economics and Communication.
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