Dado Queiroz is a global director of experience design for Upper Funnel at adidas, overseeing the design system and language for adidas.com and its app. With nearly 15 years in experience design and an additional seven years in various design fields, Dado combines a diverse skill set to tackle problem solving creatively. Previously, Dado held positions such as senior UI designer and art director at renowned companies including adidas and DM9DDB. They have also worked independently as a visual designer and led design initiatives at notable firms like IceMobile and EstudioCrop. Dado holds a BSc/BA in Visual Design from Universidade Positivo.
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