Daniel Bauer

Daniel Bauer is a business leader and marketing professional with over 15 years of international experience in brand strategy and product collaboration within the fashion and sportswear industries. Currently serving as the Global VP of Product & Design for Sportswear Footwear at adidas, Daniel has held multiple leadership roles within the company, including Global Head of Statement Collaborations and Global Business Unit Director for adidas Originals. Daniel's expertise lies in brand-building and product creation, having successfully developed collaborative business models with influential designers and brands. Prior to adidas, Daniel gained experience as a Project Manager for cip marketing GmbH during the FIFA World Cup 2006 and worked as a Part-time Sales Assistant at RUNNERS POINT. Daniel holds a Master's degree in Business Administration and Marketing Management from Universität Bayreuth.