Daniel Bordignon is an accomplished professional in the sports and retail industry, currently serving as Category Director for Brand Sales & Marketing - Soccer at adidas since August 2015. With a strong track record of leading teams and implementing go-to-market strategies, Daniel has effectively managed cross-functional collaboration and leveraged consumer insights to drive category vision and KPIs in North America. Prior experience includes key sales and managerial roles at Soccer Express, where significant sales growth was achieved across multiple channels, and a foundational internship at Canucks Sports & Entertainment. Daniel holds a Bachelor's Degree in Business Administration and Management, a Bachelor's Degree in Communication and Media Studies, and a Certificate in Liberal Arts and Sciences from Simon Fraser University, complemented by a Co-operative Education program in Marketing.
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