Daniel Eichten is an accomplished professional in the field of enterprise architecture and software development, currently serving as the VP of Enterprise Architecture at adidas since May 2012. Eichten's extensive experience includes multiple leadership roles at adidas, focusing on eCommerce platforms and custom solutions. In addition to work at adidas, Eichten co-founded and hosts the GPUs & Gurken Podcast since April 2023. Previous positions include Director of Technical Services at ecomplexx Germany and various roles at complexx.com GmbH, nuromedia GmbH, and LAB New Media GmbH, with a career spanning from 1998 to 2012. Daniel holds a Master’s and Bachelor’s degree in Media Informatics from the University of Applied Sciences Cologne, obtained between 2002 and 2007.
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