Daniel Shaw is a Senior Creative Project Manager at adidas, where they lead creative teams in shaping the brand's future across various sports categories. They collaborate with both internal and external partners to ensure brand consistency and creative excellence. Daniel has previously served as a Managing Director at a start-up agency and co-founded a cycling café and road bike store. They hold a Bachelor of Science in Sports Science from Northumbria University, providing a solid foundation in understanding athletes' needs and behaviors. Passionate about sport, Daniel enjoys exploring innovative ways to bring it to life.
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