Daniela Böcklein

Daniela Böcklein is a Senior Manager of Digital Sales at adidas, a position held since 2022. Previously, Daniela contributed to the adidas Group as an Administrative Assistant in 2017 and gained valuable experience through several roles, including Senior Key Account Manager and Senior Specialist in Sales Reporting for Western Europe. Prior to adidas, Daniela completed a dual study program at Schwanhäußer Industrie Holding GmbH & Co. KG from 2011 to 2014 and worked as a Working Student in International Marketing at HARTMANN GROUP. Daniela holds a Bachelor of Arts in Business Administration from Cooperative State University Heidenheim and is pursuing a Bachelor of Arts in International Business Management at the University of South Wales, alongside a Master of Arts in International Marketing and Sales from Aalen University.