Darryl Maxwell is a skilled Brand Manager at adidas, with a solid background in communications and media strategy honed through roles at Wieden + Kennedy, Carat, and GTB. At Wieden + Kennedy, Maxwell led integrated campaigns for Nike in Basketball and Football, managing significant budgets and driving brand equity and market share gains. Experience at Carat includes overseeing a $124MM annual media budget for Cadillac, ensuring cohesive cross-channel campaign execution. Early career roles involved digital media planning and activation for General Motors brands and event coordination for major sports organizations. Darryl Maxwell holds a Bachelor's Degree in Sport Marketing & Broadcast/Cinematic Arts from Central Michigan University.
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