Derya Başbuğ

Derya Başbuğ is an experienced professional in digital operations and analytics, currently serving as the Assistant Manager of Digital Operations at adidas since October 2025. Prior to this role, Derya worked as an Operations Specialist at Vivid Money from July 2023 to October 2025 and as a CRM Analytics Specialist at Eczacıbaşı Evital, focusing on customer data analysis and enhancing customer experiences through dashboard creation and journey design. Additionally, Derya held positions at Trendyol Group as a Category Specialist and Category Intern, supporting campaign processes and conducting search optimization analysis. Derya's career began with an internship in marketing at Luxottica. Derya holds a Bachelor's degree in Economics from Yıldız Teknik Üniversitesi, obtained in 2021, and completed secondary education at Nişantaşı Anadolu Lisesi from 2010 to 2014.