Diego Zenizo is the Director of Global Wholesale Planning & Projects at adidas, where they develop key business programs and processes in collaboration with the Global Wholesale Leadership Team. Previously, they held various roles at adidas, including Senior Manager - Global Wholesale Strategy & Projects and Senior Project Manager - Data & Analytics, focusing on reporting governance and cross-channel initiatives. Diego has also contributed to business intelligence projects across multiple markets and completed internships in strategic planning and business development. They hold a Bachelor's degree in International Business from Munich Business School and participated in a graduate program at Wuhan University.
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