Adidas
Dipika Malik is an experienced Category Manager in the performance footwear sector, currently working at adidas since March 2021. Previously, Dipika held multiple roles at adidas including Category Manager from December 2017 to March 2021, and worked as a Buyer at Reliance Brands Ltd. from October 2013 to December 2017. Dipika's expertise encompasses buying and planning, inventory management, trend forecasting, and new product development. Achievements include managing footwear selections for retail and e-commerce channels, enhancing stock availability, and fostering relationships across various business functions. Earlier career experience includes roles at STAR CJ Network India Pvt Ltd as Assistant Manager Merchandising, and at Pantaloon Retail India Ltd as Senior Executive and Merchandiser, emphasizing brand building and marketing strategies. Dipika holds an MBA in Retail Management from K J Somaiya Institute of Management & Research and a Bachelor of Commerce from DAV BBK College Amritsar.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.