Eric Guan is a seasoned professional with over 15 years of experience in CRM, digital solutions, campaign management, and data analysis in the database marketing field. Currently serving as the Head of Consumer Management at adidas, Eric leads digital transformation initiatives and develops consumer strategies focused on enhancing brand loyalty and performance in China. Previously, Eric held significant roles such as Head of Consumer Marketing at Sephora China and Head of APAC & Japan CRM Marketing Solutions at Merkle, where they drove client relations and managed data-driven marketing operations. Eric earned a Bachelor of Science in Computer Science from Dalian University of Technology and is pursuing a Master of Science in Information System Engineering from The University of Manchester.
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